Digital – a magic word

Recent years have seen an explosion in information and communication technologies, especially voice, data and image. These technologies have gradually converged around a common framework comprising major Internet networks and applications. IT and telecommunications have become "digital” – a magic word that uniquely captures this vast movement in which practices and technologies have come together. Here at Niji, digital has been our sole focus since we launched back in 2001.
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Digital is transforming business

Digital practices are a classic exercise in sociological observation and modelling, as they overturn and disrupt traditional, established business models. Pure players are inviting businesses across all sectors and of all sizes to make a success of this transformation and develop a new, digital economy in which consumers are accustomed to criticising or supporting new initiatives and setting the general tone.

Digital, a driver of performance

Originally created to sell manufactured products, marketplaces are increasingly making the switch to services. This, in turn, is creating a new type of economy based on functionality and practice. The "product-service” paradigm is central to many of the changes we see around us today, with an underlying design movement driving the transition from idea to reality. It will no longer be possible to separate a business’ performance from its willingness to embrace, and indeed harness, these major changes at play in our society, or, for that matter, from the performance of its digital solutions.

Digital belongs to the people

Recent years have seen a major paradigm shift, with digital practices now emerging and developing in the hands of an increasing number of people – us, the human race in all its diversity, regardless of generation, ethnicity, faith, social class or interests. In that sense, digital truly belongs to the people. We, the people, have embraced these new technologies, driven by a growing appetite for this movement among major players in their quest for innovation, and by political will among national governments to promote the spread of these technologies and to bridge the digital divide between town and country.