TARATATA
Broadcasting footage of musical acts to keep live music... alive.
TARATATA
The project

To offer weekly live performances and shows presented by Nagui and produced by Air Productions, and to provide access to an archive catalogue spanning 20 years (concerts, interviews, bonus footage, etc.), giving fans an opportunity to react on social media during the show.

The ambition

To provide a forum for audience reactions during broadcast shows outside traditional media. The platform also needed to provide information and news about artists, to become a leading reference in the music industry.

Our response Our stance

Supporting the transition to web

Nagui and Air Productions wanted to continue broadcasting live music to their audience of avid fans by moving the shows online, after 20 years broadcasting on public TV. But bringing their audience with them – an audience not necessarily familiar with new technologies – was something of a challenge. The user experience therefore needed to be as simple and seamless as possible.
 

A universally accessible, timeless window onto the world of music

We designed a digital portal to give users direct access to the shows, divided into three "time zones": now (showing the current weekly show), yesterday (archives) and tomorrow (forthcoming music news). We created a responsive-design interface allowing users to access the service from different devices, at any time and from anywhere.

Understanding the audience’s needs We needed to produce a simple and easy-to-use interface to ensure that everyone could share the experience.

Delivering a fluid experience We created a horizontal timeline-style layout to represent the three “time zones”.

The "ON AIR” section of the home page clicks through to a player. The website is easy to use and offers a highly immersive experience. During the weekly broadcast, viewers can switch camera angles and interact on social media using the #Taratata hashtag:

- the "WATCH AGAIN” section on the left contains a catalogue of archived shows and bonus footage from the last 20 years, with footage organised by show and by artist.

- the "TEASER” section on the right contains details of upcoming shows, listings and artist news.

Delivering a multi-device experience We produced a responsive-design website, allowing users to access the content seamlessly from a tablet, mobile or PC.

Creating a genuine live performance feel To make users feel like they’re enjoying a live concert, we used full-screen visuals and a black and red colour scheme.

The result
A portal that does much more than broadcast content, deliberately designed to be a leading reference in the world of music, with an active audience that helps keep it updated.
More than 1,000
More than 1,000
French and international artists
More than 493
More than 493
online and live shows
2 months
2 months
of design and delivery work
TARATATA
Nagui
Presenter and producer of Taratata
Niji was the committed partner we needed
This new digital portal is something of real quality and will help drive the new Taratata's success. We’re absolutely delighted with Niji. They were the committed partner we needed.
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